გზავნილი
1. A,N,R,I
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[ 30 Sep 2013, 15:24 ]
erToblivi sawarmo Sony Ericsson daarsda 2001 wlis 1 oqtombers sayofacxovrebo eleqtronuli teqnikis mwarmoebeli korporacia Sony–isa da Sveduri satelekomunikacio kompania Ericsson–is mier, mobiluri telefonebis damzadebis mizniT. am sawarmosaTvis ganmsazRvreli mizezi iyo samomxmareblo teqnikis dargSi Sony–is gamocdilebis gaerTianeba komunikaciebis seqtorSi Ericsson–is teqnologiur liderobasTan. orive kompaniam Sewyvita Tav–TavianTi mobiluri telefonebis warmoeba.
kompaniis saTao sammarTvelo ganTavsebulia londonSi – hamersmiTisa da fulemis raionebSi, romelsac Tavis mxriv, kvleviTi da developeruli jgufebi aqvs SveciaSi, iaponiaSi, CineTSi, germaniaSi, SeerTebul StatebSi, indoeTsa da inglisSi. 2009 wlisaTvis, igi msoflioSi sididiT meoTxe adgilze iyo mobiluri telefonebis mwarmoeblebs Soris – Nokia–s, Samsung–is da LG–s Semdeg. produqciis gayidvebi mniSvnelovnad gaizarda Sony–is adaptirebuli Walkman–is popularuli xazisa da Cyber-shot seriis gamoSvebiT.
bolo droindeli maCveneblebi:
maSin, rodesac Sony Ericsson uaxloes warsulSi did aRmavlobas ganicdida, misi samxreTkoreuli kon
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2. A,N,R,I
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[ 30 Sep 2013, 15:25 ]
i
storia
usiamovnebebi Ericsson–is mobiluri telefonebis biznesSi:
SeerTebul StatebSi, oTxmocdaaTiani wlebis dasawyisSi, Ericsson–i partniorobda ra General Electric–Tan, upirvelesad amerikuli stilisa da brendis damkvidrebaze muSaobda. Ericsson–ma gadawyvita Cipebi Tavisi mobiluri telefonebisaTvis SeeZina erTaderTi wyarosagan _ Philips facility niu–mexikoSi. 2000 wlis martSi, xanZarma Philips–is qarxana ise daaziana, rom SeuZlebeli gaxda produqciis warmoeba. Philips–i Ericsson–sa da Nokia–s (aseve Tavis sxva did klientebs) arwmunebda, rom warmoeba gadaideboda ara umetes erTi kvirisa. maSin, rodesac cxadi gaxda, rom warmoeba faqtiurad mravali Tvis manZilze iqneboda kompromentirebuli, Ericsson–i seriozuli deficitis winaSe aRmoCnda. Tu Nokia–m ukve daiwyo nawilebis miReba alternatiuli wyaroebidan, Ericsson–i bevrad ufro savalalo mdgomareobaSi imyofeboda,SeCerebuli hqonda ra, rogorc mimdinare, aseve axali modelebis gaSveba.
Ericsson–s, romelic mobiluri telefonebis bazarze mravali aTwleulis manZilze imyofeboda da msoflioSi 3 adgili ekava mobilurebis mwarmoeblebs Soris, did danakargebTan gamklaveba uxdeboda _ 2000 wlidan gayidvebis bumis miuxedavad, im xanZrisa da misi uunarobis gamo – Nokia–s msgavsad ewarmoebina ufro iaffasiani telefonebi. danakargebis Semcirebis mizniT, igi saWirod miiCnevda warmoebis autsorsings ( ufro iafi muSaxelis resursis mqone mesame pirTa–kontraqtorTa mozidva da maTze warmoebis procesis raRac nawilis dakisreba produqciis TviTRirebulebis Semcirebis mizniT) aziur kompaniebTan, romlebsac telefonebis warmoeba bevrad ufro mcire danaxarjebiT SeeZlebaT.
daiwyo spekulaciebi Ericsson–is mobiluri telefonebis ganyofilebis SesaZlo gayidvis Sesaxeb, magram kompaniis prezidentma ganacxada, rom isini ar apireben amis gakeTebas. ,,mobiluri telefonebi _ realurad ZiriTad bizness warmoadgens kompania Ericsson–isaTvis. Cven ar viqnebodiT aseTi warmatebulebi (qselur kavSirSi), rom ar gvqonoda telefonebi“, Tqva man.
zogadad erToblivi sawarmos Sesaxeb:
Sony mobiluri telefonebis msoflio bazarze marginaluri moTamaSe iyo, 1 procentze naklebi wiliT 2000 wels. miuxedavad imisa, rom am sferoSi danakargebs ganicdida, surda mainc fokusirebuliyo masze ufro dawvrilebiT. 2001 wlis aprilSi Sony–m daadastura, rom awarmoebs molaparakebebs kompania Ericsson–Tan mobiluri telefonebis biznesSi SesaZlo TanamSromlobasTan dakavSirebiT. es moxda maleve mas Semdeg, rac 2000 wlis noemberSi, Toshiba–m da Siemens–ma ganacxades 3G mobiluri kavSiris telefonebis sferoSi TanamSromlobis Sesaxeb, romelic gauqmda 2001 wels.
2001 wlis agvistosTvis, am orma kompaniam daasrula aprilSi gacxadebuli Serwymis periodi. kompanias pirveli xanebisTvis unda hyoloda 3500 TanamSromeli.
miuxedavad imisa, rom pirvelsave wels mogebaze gasvlas cdilobdnen, kompania Ericsson–is wili bazarze faqtiurad daeca da 2002 wlis agvistoSi Ericsson–ma ganacxada, rom Tuki biznesi kvlav gaucruebda imedebs, Sewyvetda telefonebis warmoebasa da Sony–Tan TanamSromlobas, maSin roca Sony–i irwmuneboda, rom mTlianad uZRvnida Tavs erTobliv sawarmos da mis warmatebas. 2003 wlis ianvarSi ki orive kompaniam ganacxada, rom met fuls Cadebdnen erToblivi sawarmoSi danakargebis SesaCereblad.
Sony Ericsson–is strategia imaSi mdgomareobda, rom gamoeSva iseTi axali modelebi, romlebic aRWurvili iqnebodnen rogorc cifruli fotokariT, aseve sxva multimediuri saSualebebiT, rogorebicaa videoklipebis da piradi informaciebis CatvirTvisa da naxvis marTvis SesaZleblobebi. am mizniT gamouSva cifruli kameriTa da feradi ekraniT ramdenime axali modeli, rac im droisaTvis siaxles warmoadgenda. maRalxarisxiani P800, romelsac hqonda cifruli kamera da PDA–s (jibis komp.) niSnebic, didi warmatebiT sargeblobda mimoqcevaSi. erToblivi sawarmo ki mainc ganicdida danakargebs, miuxedavad gayidvebis aseTi bumisa. ase, rom erToblivma kompaniam mogebaze gasvlis miznobrivi TariRi pirveli wlidan gadawia 2002 –mde, 2003–mde da bolos 2003 wlis meore naxevramde. sawarmos misiamac - gamxdariyo bazarze multimediuri telefonebis mTavari mimwodebeli, warumatebloba ganicada, 2003 wels igi mexuTe adgilze gavida.
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3. A,N,R,I
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[ 30 Sep 2013, 15:25 ]
sasikeTo Semobrunebis dasawyisi:
2002 wlis ivnisSi Sony Ericsson–ma ganacxada, rom Sewyvetda CDMA–mobiluri telefonebis warmoebas a.S.S.–s bazrisTvis da mimarTulebas aiRebda GSM–ze, romelic iyo da rCeba dominant teqnologiad. man agreTve Seamcira samuSao adgilebi samecniero kvleva–ganviTarebisaTvis a.S.S.–sa da germaniaSi. 2003 wlis oqtomberSi ganacxada Tavisi pirveli yovelkvartaluri mogeba, rasac moayola gafrTxileba, rom telefonebze fasebis vardnisa da konkurenciis gamo rTuli iqneboda cudi mdgomareobidan gamosvla. Sony Ericsson–is aRdgineba modeli T610–is warmatebas ukavSirdeba.
telefon P800–is warmatebis Semdeg Sony Ericsson–ma waradgina P900–i erTdroulad las–vegassa da pekinSi, 2003 wlis oqtomberSi. igi ufro stabiluri, swrafi, ufro martivi da moqnili iyo vidre misi winamorbedi.
2004 wlis martSi Ericsson–ma ganacxada, rom Seecdeba dablokos Tavisi konkurenti Nokia, raTa man ar miiRos kontroli operaciul sistema Symbian–ze.
2004 wels bazarze Sony Ericsson–is wili gaizarda pirveli kvartalis 5,6 procentidan meore kvartalSi 7 procentamde. 2004 wlis ivlisSi Sony Ericsson–ma warmoadgina komunikatori P910, masSi integrirebuli thumbboard–iT (sabeWd–asakrebi dafa–plata), farTo uzrunvelyofis eleqtronuli fostiT, gaoTxmagebuli mexsierebiT da gaumjobesebuli ekraniT.
2005 wlis TebervalSi kompania Sony Ericsson–is prezidentma mailz flintma 3 GSM msoflio kongresze ganacxada, rom Sony Ericsson–i Semdeg TveSi waradgens cifruli musikaluri pleeriT aRWurvil mobilur telefons, romelsac erqmeva telefoni Walkman–i da eqneba MP3 da AAC formatis musikaluri failebis mxardaWera.
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4. A,N,R,I
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[ 30 Sep 2013, 15:25 ]
finansuri informacia:
Sony Ericsson–ma Tavisi pirveli mogeba gamoaqveyna 2003 wlis meore naxevarSi. mas Semdeg, telefonebis gayidvebi aseTia:
2004: 42 milioni erTeuli
2005: 50 milioni erTeuli
2006: 74.8 milioni erTeuli
2007: 103.4 milioni erTeuli
2008: 96.6 milioni erTeuli
Sony Ericsson–ma 2006 wels musikaluri mxardaWeris mqone 60 milioni telefoni gayida, maT Soris 17 milioni Walkman–pleeri, riTac xazi gausva imas, Tu misi produqcia ramdenad ufro popularulia vidre Apple iPod–i. Apple–m 2006 wels 46 milioni iPod–i gayida. Sveduri Jurnali M3s–is (7/2006) Tanaxmad Sony Ericsson–i aris yvelaze gayidvadi marka CrdiloeTis qveynebSi, Semdeg ki mas mohyveba Nokia.
2009 wlis mesame kvartalSi Sony Ericsson–i gaxda msoflioSi udides mobiluri telefonebis mwarmoebelTa Soris meoTxe bazris 4,9 % wiliT Nokia–s(37.8 , Samsung–is(21%) da LG–s(11%) Semdeg.
2009 wels Sony Ericsson–ma ganacxada, rom gadahqonda Tavisi Crdilo–amerikuli ofisi Research Triangle Park–idan Crdilo–karolinaSi, atlantaSi. ofisis gadatana im gegmis nawils warmoadgenda, romlis mixedviTac Seamcirebda samuSao adgilebs, im periodisTvis 10,000 TanamSromels 20%–iT. im wlisaTvis Sony Ericsson–s Research Triangle Park–Si hyavda 425 TanamSromeli; Stati Seikveca aseulebiT TanamSromelTa gamoTavisuflebis xarjze. Sony Ericsson–is oficialurma warmomadgenelma steisi dosterma ganacxada, rom atlantis Hartsfield-Jackson–is saerTaSoriso aeroportidan laTinur amerikaSi gafrenebisa da AT&T –s (amerik. satelef. satelegrafo kompania) operatiuli mobilurobis siaxlovem gavlena iqonia a.S.S.–s ofisis gadatanaze. Sony Ericsson–i xuravs Research Triangle–s ubans.
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